When searching for potential B2B customers, the problem is usually not a lack of companies. The real challenge is identifying which companies actually match your ideal customer profile and which ones may find your offer relevant right now.<\/p>\n\n\n\n
There are more than 200K companies operating in Lithuania. You cannot speak to all of them, so the goal of active prospecting should not be to build the longest possible company list, but to identify potential customers as precisely as possible.<\/p>\n\n\n\n
If you sell recruitment services, for example, a company whose headcount has increased over the past year is probably more interesting than a similarly sized company that is reducing its workforce. If you sell commercial vehicles, a potential customer might be a company whose fleet is approaching a likely renewal point. And if you sell business management software, companies experiencing rapid growth in both revenue and headcount may be particularly worth looking at.<\/p>\n\n\n\n